Velo Supply

Premium bike rentals for serious cycling connoisseurs.

The perfect ride, anywhere.
Delivered to you, ready to roll.
Your epic ride awaits.
The Challenge

The bike rental industry does not cater to serious cyclists.

Cyclists who travel extensively know one thing for certain: Renting a bike is usually a poor experience. So much so, that most cyclists are willing to pay large sums of money to pack and ship their own bikes across the country, and often the world.
Bike rentals either cater to the general public and only offer entry level bikes or they're a bike shop that rents bikes as a secondary revenue source. Either way the experience is typically never something to write home about, nor does the experience typically warrant the high costs. Plus, let's be honest, the bike you rent is usually beat up, the wrong size or makes weird noises when you pedal.
Image courtesy of BikeFlights
Considerations

Shipping a bike is a lot of work.

A serious cyclist needs a guaranteed method for renting a premium quality bike during their travels. A bike that fits, not just by size, but also riding style. Hitting the mountain trails in Southern California? Riding the rolling roads in the Driftless region of Wisconsin? In Indianapolis on business during the Major Taylor CX weekend? Velo Supply has your ride.
While in the concept phase, the following considerations were made:
  • Inventory Source: There are three ways to approach inventory. First option: Velo Supply's inventory is sourced from certified cyclists across the country, who sign up and list their bikes for rental, similar to AirBNB. Second option: Velo Supply's inventory is owned and serviced locally in each market. Third Option: Velo Supply offers both community-sourced inventory, as well as, a premium fleet of Velo Supply bikes that are owned and serviced locally by regional VS teams.
  • Partnerships or Collaborations: A major consideration is the opportunity for brand and/or manufacturer partnerships. For reference, Velo Supply could partner with Trek Bikes, source Trek inventory, and exclusively offer their bikes for rental. There are obvious benefits to this model for both Velo Supply and the bike supplier, including special pricing and bulk discounts, the ability to brand the premium fleets, and partnerships with local bike shops for certified maintenance and delivery services.
  • Legal & Insurance: Bikes are meant to be ridden, and in reality, ridden the way you ride. Whether that's downhill, on gravel or grass, or at high speeds, it shouldn't matter. That's why Velo Supply would require the extensive use of ride waivers which would cover damages, as well as, lost and stolen bikes and parts. Additionally, Velo Supply would offer optional rental insurance coverage with additional coverage for rider peace of mind.
The Solution

Velo Supply

Velo Supply is the serious cycling connoisseur's go-to mobile app for premium bike rentals tailored to their location. Whether they're a traveler exploring a new city or a local adventurer, Velo Supply makes bike rentals super convenient and incredibly simple. Here's what the app provides:
  • Location-Based Inventory: With Velo Supply, you can effortlessly view available bike inventory at your current location or any destination. The app leverages geo-location technology to display the closest bike rental options, ensuring you can find the perfect ride wherever you are.
  • Transparent Rates: See clear and competitive rental rates for each bike, making it easy to choose the option that suits your needs and budget. No hidden fees or surprises - just straightforward pricing.
  • Convenient Scheduling: Planning your bike rental has never been easier. Velo Supply allows you to schedule drop-off and pick-up times that fit your itinerary. No need to rush; your bike will be ready when you are.
  • Personalized Account: Your Velo Supply account is your cycling companion. It stores your rental order history, fit preferences, and secure payment information, making future bookings quick and hassle-free.
  • Real-Time Order Tracking: Stay in the loop with real-time order progress and delivery date updates. You can monitor your bike's journey from the moment you reserve it until it's in your hands.
  • Direct Communication: Need assistance or have special requests? No problem. Velo Supply offers in-app communication with your personal concierge. Get quick responses, ask questions, and make your rental experience truly tailored to your needs.
Velo Supply offers an unprecedented new level of convenience, transparency, and personalization in bike rentals. Users can download the app and embark on their next cycling adventure with confidence. The perfect ride is just a tap away.
Splash page
Simplified on-boarding
Bikes by category
Browse within category
Bike details
Schedule your ride
Feature Highlight

Find your fit.

One of the biggest issues with the current bike rental industry is the lack of ability to customize your fit. Fit is incredibly important when it comes to comfort. Avid cyclists already have their fit dialed–as it's absolutely necessary to be comfortable on long rides. Avid cyclists have often achieved their ideal fit over years of riding, or they have been measured by a bike fitter. Velo Supply allows users to provide fit measurements to receive fit recommendations and/or manually select the fit options, including frame size, stem length, saddle width, and pedal type.
Here is the operational customization process:
  • Bike is booked: All relevant information is passed to Velo Supply, including order details, location for delivery, and fit selections.
  • Bike fit is adjusted prior to delivery: A certified bike technician adjusts the fit according to the measurements (if provided) and the fit selections.
  • Final fit adjustments are made at hand-off: This includes seat height adjustment, handlebar rotation, tire pressure, and any modifications to specificied bike fit, ie. saddle width adjustment.
The primary focus of this is to provide an unforgettable, elevated ride experience. This level of customization is just not available within standard bike rentals, but is necessary when catering to avid cyclists. If the rider is not comfortable that's what they will remember.
Velo Supply Bike Fit Process
Velo Supply Bike Fit Process
Velo Supply Bike Fit Process
Velo Supply Bike Fit Process
Velo Supply Bike Fit Process
Easy navigation
Review your booking details
Save payments
Upsell component upgrades
Confirm your booking
View active & completed bookings

75%

Reduction in reporting hours

3

Reduction in monthly reporting hours

75%

Reduction in monthly reporting hours

75%

Reduction in monthly reporting hours
The Future

Velo Supply offers a ride quality and mobile app experience unmatched in the market today.

In a world where convenience and personalization reign supreme, Velo Supply is poised to revolutionize the bike rental industry. By seamlessly integrating location-based inventory, transparent pricing, scheduling flexibility, and direct communication with a concierge, Velo Supply offers a premium experience that transcends existing platforms and services. This app caters to the needs of both casual riders and avid cyclists, ensuring that every rental is a perfect fit for the user. Velo Supply's commitment to transparency, convenience, and customer satisfaction sets it apart, making it the ultimate choice for those seeking a modern, hassle-free, and truly unmatched bike rental experience.
As we look forward to making Velo Supply a reality, we've also considered the following features for future implementation:
  • Implement bike, experience and ride quality reviews.
  • Consider allowing riders to purchase their bikes, new or used, as an extinsible platform of the manufacturing partner's sales platform.
  • Implement maps and/or suggested routes based off of location. Potentially develop a partnership with Strava or AllTrails to integrate their APIs.
Project Credits:
UI/UX/Design: Levi Lowell
Image source: © Trek Bicycle Corporation 2023
© Lowell Design Co. 2023 All rights reserved