Help guests visualize and build the patio of their dreams.
The primary objective of this beta test was to craft a successful product that would elevate the in-store experience for guests. The aim was to encourage exploration and boost conversion rates within Target's outdoor living category by facilitating customers' visualization of their dream patio spaces. Additionally, the Virtual Patio test was a foray into further exploration of digital shopping experiences integrated directly in-store.
We directed our attention toward two distinct user groups, aligning with the typical Target consumers shopping for outdoor living products:
Young Couples: Millennials in this category are actively seeking budget-friendly items to adorn their homes, reflecting their unique lifestyle preferences.
Families: For families, the aim is to create an outdoor space that seamlessly extends their personal style, facilitating quality time spent with friends and family.
Consumers today continue to view their outdoor areas as an integral extension of their indoor living spaces. Before making substantial purchases, users aspire to visualize these items within their own homes. Many individuals visit physical stores to experience the look and feel of products, either to subsequently order online or to engage with experts and boost their confidence in online purchases. In collaboration with the UX designer, we meticulously structured the experience to align with the project's objectives for user interaction.